Petal & Stem
Petal & Stem is a florist and bouquet brand site blending romance and commerce. The hero introduces same-day delivery and handcrafted positioning; a bestseller-style carousel showcases arrangements with pricing; service tiles cover custom bouquets, weddings, and gifts; stats and testimonials reinforce freshness and volume; footer navigation mirrors catalog, services, about, and contact paths.
Client: Petal & Stem · 2026
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The Challenge
Florists compete with national delivery apps. Petal & Stem needed to feel boutique and artisanal while still pushing clear paths to shop, call, or order — especially on mobile where most gifting decisions happen.
Our Solution
We combined lush imagery with disciplined product cards, carousel controls for discovery, and repeated phone and shop CTAs after emotional proof points. Service copy spells out weddings, subscriptions, and corporate gifting to widen average order intent.
What We Delivered
Project Gallery
"Brides and last-minute gifters both find what they need. The carousel alone paid for the redesign — people add to cart instead of calling to ask what we have."
Rosa Mendez
Owner, Petal & Stem
